Social ecosystem & user flows

Project overview
Intel partnered with VB&P to tell the incredible story of the world's first 3D prosthetic printing lab created by non-profit Not Impossible Lab's founder Mick Ebeling for Sudanese war amputees using Intel technology. In an effort to spread the story VB&P guided Intel through social media efforts via Facebook, Twitter, Instagram, and Vine. 

My role was to help our clients visualize how our social media strategy would bring the campaign to life.

The campaign was named Adweek’s Ad of the Day, featured in Fast Company, and received over 1.6 million video viewers within its first few weeks of launch.

Date
Launched March 2014

Key contributions

• Created ecosystem and user flows illustrating how the social activation strategy encouraged user engagement and sharing, and holistically supported the campaign.

• Designed visual elements and presentation layout for client-facing documentation that aligned with Intel branding.

• Presented the document to the client which was well received and used to guide their marketing and social media strategy team’s efforts.

Agency
Venables Bell & Partners