Collection of past launched, favorite agency UX projects & artifacts with successful client buy-in.
ACTII Popcorn
brand site redesign
IA, Wireframes
Overview
Our team redesigned Act II Popcorn’s brand site to align with new branding and product packaging, aimed toward their target consumer who loves bold flavor at a great value.
My role
Conducted content audit of existing site. Used data to inform pages to keep and remove (e.g., pages with lowest traffic).
Introduced new IA and navigation, emphasizing product discovery from user + brand lens through flavor.
Created wires with extendable layout for adding new pages and products as needed.
Partnered with Visual Designer and Copywriter on final UI and copy.
Introduced persistent sub menu on product list page, leading with flavor as product identifier.
Agency
Venables Bell & Partners
Team
UX Designer (me), Creative Technologist, Visual Designer, Copywriter
Date
Launched April 2013
Phillips66 “Basket Pong”
promotion game
User flows, Wireframes
Overview
As a Big 12 Basketball Championships sponsor, Phillips 66’s annual Basket Pong promotion rewards customers with a chance to win prizes–including an all-expense paid trip to the big game!
Our creative team tailored the game for a youthful, mobile-embracing audience–with the goal of driving more gas pump sales.
My role
As UX designer, I partnered with bringing our creative team’s game concept to life.
Game play began at participating Phillips 66 stations with a scratch off game card that guided players through text-to-win mobile component.
Initiated creating user flows to facilitate conversations with 3rd party developer in understanding game logic and prize redemption constraints.
Proposed game play options between “instant win” versus “fraud-resistant” experiences for client sign off.
Determined “happy path” and use + error cases including input requirements and player fraud.
Created mobile and desktop wires leveraged as direction for creative team to flesh out final UI and copy.
Agency
Venables Bell & Partners
Team
UX Designer (me), Art Director, Copywriter
Date
Launched January 2014
Premier Protein
“Good Energy” promotion
Service blueprint, Wireframes
Overview
With their “Good Energy” campaign, Premier Protein ran a coupon + rebate promotion, downloadable through their desktop and mobile brand sites.
My role
I led the investigation to understand system logic behind obtaining and redeeming the coupon + rebates across desktop and mobile site experiences, which brought the team clarity on impacted touch points.
Initiated creating service blueprint
to align internal, client, and 3rd party stakeholders on understanding technical constraints and relevant touchpoints.Created mobile site wires leveraged as direction for creative team to flesh out final UI and copy.
Agency
Venables Bell & Partners
Team
UX Designer (me), Creative Technologist, Art Director, Copywriter
Date
Launched March 2014
Intel “Look Inside”
campaign ecosystem
Campaign map, User flows
Overview
Intel partnered with VB&P to share non profit Not Impossible Lab founder Mick Ebeling’s incredible story leveraging Intel technology to create the world's first 3D prosthetic printing lab for Sudanese war amputees.
My role
Working closely with our Communications Director on the campaign social activation strategy via Facebook, Twitter, Instagram, and Vine, I mapped key touchpoints and presented to clients to help drive buy in.
Campaign was named Adweek’s Ad of the Day, featured in Fast Company, and received over 1.6 million video viewers within first few weeks of launch.